{"id":1265,"date":"2020-06-22T19:11:22","date_gmt":"2020-06-22T17:11:22","guid":{"rendered":"https:\/\/www.patguard.de\/eng\/?p=1265"},"modified":"2020-06-22T19:12:33","modified_gmt":"2020-06-22T17:12:33","slug":"distinctiveness-of-the-packaging-of-a-pastry-product","status":"publish","type":"post","link":"https:\/\/www.patguard.de\/eng\/distinctiveness-of-the-packaging-of-a-pastry-product\/","title":{"rendered":"Distinctiveness of the packaging of a pastry product"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1265\" class=\"elementor elementor-1265\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68c8aba2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no rael-particle-no exad-sticky-section-no\" data-id=\"68c8aba2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;rae_animations_entrance&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-532f17d8 exad-glass-effect-no rael-particle-no exad-sticky-section-no\" data-id=\"532f17d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25114251 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25114251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"217\" height=\"233\" class=\"wp-image-1266\" src=\"https:\/\/www.patguard.de\/eng\/wp-content\/uploads\/grafik.png\" alt=\"\" \/><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\">A European Union trademark application for the packaging of a pastry product as a three-dimensional trademark was filed. It was disputed whether the union trademark application in the represented shape, referring to pastry goods in class 30, contains sufficient distinctiveness. Distinctiveness means that the goods or services of one company can differentiated from those of other companies, thus enabling an association of the goods or services to the respective company. A distinctiveness was rejected in the present case as the shape of the packaging was absolutely standardized, its bright brown color is typical for raw packaging and the transparent window is also widely known within the sector. Therefore, significant distinctive features must be present. The relevant consumers cannot perceive the slight deviations as distinctive features.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>EUIPO Board of Appeal<br \/>Case number: R 1489\/2018-2<\/em><\/p>\n\n<p class=\"has-text-align-right wp-block-paragraph\"><em>June 18, 2020<br \/>Vanessa Bockhorni<br \/>Patent Attorney<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A European Union trademark application for the packaging of a pastry product as a three-dimensional trademark was filed. It was disputed whether the union trademark application in the represented shape, referring to pastry goods in class 30, contains sufficient distinctiveness. Distinctiveness means that the goods or services of one company can differentiated from those of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1265","post","type-post","status-publish","format-standard","hentry","category-allgemein","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Distinctiveness of the packaging of a pastry product - Patguard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patguard.de\/eng\/distinctiveness-of-the-packaging-of-a-pastry-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Distinctiveness of the packaging of a pastry product - Patguard\" \/>\n<meta property=\"og:description\" content=\"A European Union trademark application for the packaging of a pastry product as a three-dimensional trademark was filed. 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